Alexandra Moura always been tapped in with the culture.

Alexandra Moura has always been tapped in with underground culture since the beggining. From inviting rising artists such as Lon3r Johny and Sippinpurpp to walk in her shows, to recruiting talent for photoshoots or making pieces available for campaigns and music videos, many cultural personalities have collaborated with the brand. Among them are names like Slow J, T-REX, Yuri NR5, visual artist Hatory Pabllo, and producer Mizzy Miles and other relevant names in the scene.

All of these collaborations made perfect sense, as both the brand and them shared the same vision and values, creating an authentic cultural dialogue. With a communication strategy aimed at a young, cool and fresh audience, Alexandra Moura has consistently kept pace with the national scene, setting herself apart from other brands.

In Portugal, there’s still a lack of brands with this kind of genuine and forward-thinking approach, capable of recognizing and engaging with emerging urban culture.