Bridgetown new drop is live, finally.

Bridgetown has just dropped its long-awaited release on the website. After months of teasers across social media - and a long period with no new products - the portuguese label founded by Richie Campbell surprised everyone by announcing a new drop.

Under the name ByBridgetown, the brand’s new line introduces the two pieces that have been generating buzz online: a black hoodie and a black tee, featuring a vintage aesthetic and graphics while keeping the Bridgetown name and iconic logo front and center.

This drop also reinforces a theory we’ve been defending for a while: artists and labels are increasingly becoming more than what they appear to be at first glance. They’re evolving into multifaceted brands, expanding their creative identity far beyond music.

The new drop is now available on the Bridgetown website.