Rafael Leão starring in the new AC Milan x Slam Jam collab.

AC Milan and Italian label Slam Jam have unveiled a collaborative kit in the past few hours - the club’s fourth of the current season with Rafael Leão fronting the campaign.

Two years after Off-White partnered with the Rossoneri, it is now Slam Jam’s turn to join forces with the Milanese side. Widely regarded as one of the brands of the moment, Slam Jam has been making waves through its collaborations with Umbro, further cementing its position at the intersection of football and street culture.

Inspired by the motto Benvenuti all’Inferno the concept references the famous statement by founder Herbert Kilpin, who once declared that Milan would be “a team of Devils.” Drawing from that symbolic heritage, AC Milan and Slam Jam introduce two versions of the kit - one red and one white - both featuring illustrations by designer Bruno Prosdocimi.

Beyond the kits, the collaboration extends into a range of lifestyle pieces, reinforcing the conceptual and cultural dimension of the release. Among the highlights is a full tracksuit featuring the phrase Chaos is Order, a statement piece set to be worn by the AC Milan players during pre-match moments.

With creative direction led by Slam Jam, the campaign prominently features Rafael Leão, strengthening the bridge between performance, identity, and contemporary culture.

All signs point to this being one of the kits of the year.