The perfect connection between brands and artists.

Have you noticed that many of your favourite brands are always connected to an artist? For example, Van Zee often wears YBC, VSP AST represents Vigilance SB, Realm is connected to King Biggs, Latte Lisbon with Regula and Chaos Kid is always associated with several artists for example. But this doesn't just happen in Portugal - the same logic applies internationally.

Brands partner with artists to gain reputation and credibility, and there is nothing better than associating with someone who already has that. They also look for people who share the same values and vision, creating an authentic connection. Another important factor is proximity to the target audience: artists act as a direct channel to communicate and resonate with the people who matter most. And, of course, these partnerships also reinforce a sense of belonging, making those who use the brand feel part of a community or movement.

Here in Portugal, brands are increasingly realising the power and potential of artists to connect with their audience, turning them into genuine communities.