Son is Son and New Era drop a special collab.

The wait is finally over. Son is Son and New Era have officially announced their long-awaited collaboration. After weeks of teasing from Rafael Leão, the brands confirmed an exclusive collab that has been generating serious buzz.

While Son is Son has released caps in the past, this marks the first time the brand has partnered with New Era - and the final result delivers. The collection features four different styles designed to suit a range of tastes: red and black colorways, options with and without sherling dogear detailing, and a standout model featuring embroidery patchwork with multiple typography styles. One element ties the entire collection together: SIS branding, present across all four caps. The campaign stars Rafael Leão alongside Tiago Veigh - a pairing that has already sparked speculation around a potential future collaboration between the artist and the brand.

To celebrate the launch, the two brands hosted a pop-up in Milan last Saturday, attended by portuguese star Rafael Leão.

The Son Is Son x New Era collaboration is now available on the brand’s website.