After rumours of a possible feature with Headie One started circulating last week, it’s now official: C’est La Vie, Richie Campbell and Plutonio’s track, has been given a new version featuring the british rapper.
Shot in Lisbon by Gonçalo Afonso, the music video was already expected to feature football as one of its main references. Last week, Bridgetown put out a call for people to take part in a music video - we just didn’t know, at the time, that this was the one. The video also features OneVOne and its community, further strengthening its connection to football and street culture. But the football references don’t stop there.
They start with the single artwork itself, which many fans immediately recognised as a reference to Joga Bonito. Then there’s the scene where Richie and Headie One attempt to hit the crossbar - a clear nod to Nike’s iconic Ronaldinho Gaúcho ad at Camp Nou.
José Mourinho wasn’t forgotten either. Some of his most famous quotes are referenced throughout the video. Even the famous shrug celebration gets a nod. A gesture that has become part of modern football’s visual language and gained huge popularity through players such as Brahim Díaz, Lamine Yamal and or Mbeumo. Even Mario Balotelli’s iconic “Why Always Me?” celebration is subtly referenced, another small detail that shows just how deeply the video draws from football culture.
From Joga Bonito and Ronaldinho to Mourinho, iconic player celebrations and the presence of the OneVOne community, C’est La Vie is packed with football references.
