Inter and Nike ACG debut new kit in the snow featuring Luís Figo.

On the pitch, Inter are flying - and off it, the story appears to be exactly the same. In partnership with ACG, Nike’s outdoor line, the club has unveiled a new kit. This is the fourth kit of the season and marks ACG’s first-ever venture into the world of football.

But the announcement goes far beyond the shirt itself. Beyond the kit’s unique design, the choice of location and the entire presentation narrative take the launch to another level — one that would make many clubs envious. Inter and ACG built nothing less than a football pitch in the snow, in Alpe Devero, featuring portuguese star Luís Figo, one of the great legends of the Italian club.

Every detail of the venue was carefully curated and dressed in the colours of the new kit. The snow match was dubbed the “All Conditions Cup”, a direct reference to the name and philosophy of the ACG line.

Examples like this show that it’s time for portuguese clubs to start taking risks and thinking beyond the game.